Educating influencers is an effective way to get the word out about your better-for-you products. By understanding the variety of retail health programs, Shari is able to work with major supermarket chains to create turnkey solution-selling programs that complement existing curricula, and goals. She designs new product kits for key health influencers that include seasonal recipe/meal content, media pitches, blogs and social posts.
Programs excel with effective partnerships that amplify key messages. Shari specializes in bringing together key constituents to expand outreach to target audiences. Major health organizations, insurance companies and corporate wellness programs are dedicated to providing nutrition solutions to their patients and clients. Shari reaches into communities to draw these strategic groups into the conversation connecting the dots from their supermarket and your products to provide solutions to help their clients build a healthy cart.
MEDIA & PRODUCT SPOKESPERSON
Shari is a sought-after nutrition expert and media spokesperson reaching millions of consumers throughout the country with her timely nutrition and food communication via speaking engagements, television, radio and print. Products only sell when they meet consumer needs and she crafts practical messages that solve seasonal consumer behaviors with fast, affordable and healthy meal ideas and recipes.
RECRUITING, TRAINING & ADVISING
Shari saves retailers time and money by recruiting and training the right dietitian(s) and provides ongoing guidance for supermarkets to develop their own unique approach. Shari delivers training to broker and vendor teams with an overview of the retail health and wellness landscape; insight into who’s doing what and how; and guidance on how to most effectively partner with retail health professionals. Shari’s extensive retail health expertise also provides valuable guidance on advisory boards.